With the expectancy of big euphoric moments with the World Cup in Brazil, and under the umbrella of the world concept “Share a Coke with…” we decided to share a Coke with each and every Portuguese person, no matter which name, even the most far-out, living in the most remote point of Portugal: Corvo Island.
With only 398 inhabitants and very few infrastructures, we wanted to document the region, the people and the places around the first amicable game that has started the celebrations of the World Cup, offering a personalized can with the names of each one of the Corvo inhabitants – joined together by the football passion.
The Azorean football legend Pauleta, has sponsored this mission, and helped to take this Coke sharing further away, registered with unique moments e amplified afterwards for a TV commercial, given the enormous success of the original concept.
Every Digital Communication mean spotlighted the campaign, the films have been multiplied hundreds of times at the internet and countless articles where written, even in traditional newspapers.
At RTP, the Portuguese public channel, a TV piece was made about the campaign.