Sharpening social content

  • Ben Walton

Working with Edgewell Personal Care, we were tasked with generating cut through content, activation campaigns, design creation, social management and paid media spend for male grooming brand Wilkinson Sword, female brand Intuition and sun care brand Hawaiian Tropic.

From the start of our partnership, we've been busy creating a ‘sharp’ social presence for Wilkinson Sword, with always-on newsjacking underpinned by ongoing thumb-stopping content.