She. The Female Empowerment Hub.

She. was created to fulfil a gap in the market for a female empowerment platform for young women in the UK. The hub provides interactive features such as seminars, articles, interviews and live features to encourage young women to have greater self-belief, self-worth and to feel more empowered within society. The content involves prominent and successful women across a variety of industries, in order to promote, inspire and incite action amongst young women today, in order for them to believe in themselves, despite living in a society that so often calls them to second-guess themselves. The hub also has a shop section, featuring exclusive and hand-selected brands offering products that promote empowerment, ethical production and workers' rights. Through the hub's unique content, market positioning and exclusive product offerings, She. ensures that young women's self-belief grows as they do, and is the ultimate destination for female empowerment in the UK. *Please note, due to the impact of Covid-19, this added time pressures on executing photo shoots, and thus locating more diverse models for the campaign imagery was an issue. Had the pandemic not affected my project in this way, I would have had more time to focus on achieving a more inclusive and diverse range of models in my imagery, which would have better represented my project's core values.* To view the full Marketing & Communication plan, please contact me to send, as the file is too large to upload here.