Sheer Branding Video

Directed, Shot and Edited this branding video for SheerElement. I pitched the idea for Sheer to set the tone as a brand by giving their customers a somewhat epic cinematic experience - taking them on a journey out of the "machine" and returning to nature and then back into bridging these two worlds in the alchemical section, a rebirth of what it is to be alive. The project aimed to provoke questions around the way we are living and what direction we are going individually and collectively. My aim was to in-still a sense of wonder and beauty to be alive. For the different segments there where different challenges faced. For example the last section I was challenged to create a visually explosive ending, so I aimed to re-create a sort of big bang explosive tunnel where we would go into a crescendo sequence. For this we took real life footage of elements created in Petri dish, to get organic movement. Then for the explosive intro I designed multiple explosive layers in After Effects utilised in 3D moving the camera through these elements. Altogether creating a somewhat explosive ending.