About a quarter of a century later, Tom Russell, Marketing Manager at Shipton Mill came back to me to "create an extension of the designs already in existence that capture further the spirit of the place and feel of the environment that we mill within. We want our customers to feel that they have a connection with Shipton Mill through the packaging - so that they feel part of the place without ever having been there - to capitalise on the longevity of the existing 3 designs and roll them out to more packs and a new brand identity."