This is a pitch concept design for an online e-commerce website dedicated mainly to shoes. The brief was to create a simple, friendly but still singular shopping experience.
I started the project with a competitors analysis and cross category research. After understanding what was already on the market and what I wanted to do better, I started designing. The result it's an easy and user focused buying process, that keeps the homepage quite different and inspiring.
The layout uses a grid system with a good breathing space to help the users focus on their product of choice and to facilitate the responsiveness of the website.
The site is been designed for both desktop and tablet screens.