I began making homemade natural hypoallergenic cosmetics at home when I started looking into skincare ingredients back in 2017. Shoop Beauty represents my interest in all things cosmetics and my will to find out more about skincare and makeup products. I now make my own deodorants, moisturisers, face masks and beard oils. These products have not replaced professional products in my beauty routine, however, they act as very educational hobby and I am happy to sell tailor made, personalised versions on my instagram account. @ShoopBeauty was created in 2018, to provide advice on acne-prone reactive skin by reviewing skincare products. I now use the platform to connect with fellow beauty enthusiasts and anyone interested in purchasing products.