This was the first draft of the final copy made for the client. Although it fit the brief, it didn't coincide with the brands logo or brand personality, however it was a brilliant basis for the final result.
As part of the Shop Local campaign, I wanted to emphasise the clients attributes, a small local tool company within Cornwall. This image was used alongside price comparison of certian products of big brands with the likes of Homebase, Scewfix and Travis Perkins. The clients customers and content engagers are passionate about where they live.
The campaign perpetuated how much Cornwall is a strong community and how shopping local doesn't mean consumers have to lose value for money.
