Shop Local, Shop Safe - Lambeth Council Covid19 Campaign

  • Greta Beccarello
  • Deanna Bains

Shop Safe, Shop Local is a campaign launched this Summer by the Lambeth Council to support all the high streets and town centres present across its territory, whose business have been affected by the Covid19 restrictions.

The campaign focused on encouraging people to shop safely and support the local small businesses, to restore public confidence in the high streets as safe shopping destinations, and represent the diversity and variety of businesses in the area.

For each territory, we have designed a variation of the main logo 'Shop Safe, Shop Local' to include the area's name and each lockup has then been used across all campaign assets for that specific area.

We really wanted to represent all businesses that make these areas so unique and have such a strong bond with the local residents.
The campaign is currently visible across Brixton, Clapham, Herne Hill, Stockwell, Streatham, Vauxhall, Waterloo and West Norwood and has been brought to life in collaboration with all the respective BIDs.
For this project we developed the concept and the final brand identity, designed a set of bespoke illustrations to represent variety of all businesses, and created a selection of print and digital campaign assets that have been shared via the official channels.

Assets developed include: A3 and A4 Posters, Digital Screens, 4 Sheets, 48 Sheets, Lamppost Banners, Bus Panels, Window Stickers and Social Media Content. ​