Retail isn’t what it used to be
Reimagine retail was a broad umbrella to shelter the many merchants supported by Shopify. Even though they play in different spaces, the featured merchants were united in their unique approach to products and retail strategies. During the pandemic, Australian retail has had a rocky time. But some retailers have thrived and we wanted to make them a point of inspiration.
For instance, Go-To Skin Care started as a direct-to-consumer online-only model, fuelled by the social media following of its founder, a model that would have been unimaginable only a few years ago. And Who Gives A Crap managed to turn a household staple into a fun brand, with a good purpose — and applied a subscription model that made sense but no one had yet tried. All of our feature merchants confronted an established retail landscape but found their own way of doing things.