The cloud 9 sessions, now in its 4th iteration spotlights new talented artists with a bespoke short music video and short content pieces shared to the 9bills community of over 50,000 followers. We went back to the drawing board and rejuvenated our Cloud 9 cypher-style sessions, showcasing fresh and up and coming talent. We planned a staggered campaign rollout across socials and press - with one artist, Dacey, capturing the attention of a music journalist and over 35K views all the way in Japan! Spanning genres from afro-swing, rap, rap-soul to French R&B, we were joined by the likes of grassroot artists Dacey, DZY and Isaiah Shoticaury. Their unique sounds with distinct visuals turning their sounds into a movie. The 9Bills team got together in East London for shoot day, and a long 12 hours later with help from @syps and @wingstop for refreshments, we wrapped. We launched all artists across our socials over 3 weeks, receiving coverage from MiMi the Music blogger’s Friday music round up, The Music Connoisseur and more. Shoot for the stars, land on Cloud 9. 9bills®.