Simone Rocha SS22 Campaign

The Spring Summer 2022 conceptual campaign imagines paintings that feature imagery from classic artworks, with classical characters dressed in the collection and designs by Simone Rocha. Inside Rocha’s weird and feminine world, Chloé Mariani plays with surreal scenes and compositions, curating and directing the campaign illustrations for the Spring Summer 2022 collection. Alongside with the paintings, the campaign is completed with the making of a gifting catalogue, packaging designs and animated paintings, creating a connection between the physical and the digital realms.