Simplifying adventure travel booking is a simple booking platform that connects travellers and tours operators, to create adventures they’ll never forget. The unique pricing model enables cost sharing, encouraging travellers to invite their friends along. Well established in the travel industry, the founders set their minds to creating a global travel aggregator that would specialise in tour booking. They needed a brand to represent ease of use, while retaining the contemporary edge of adventure travel. We formed the name Faralong by combining 'far' and 'along with others'. The brand identity system revolves around a signpost pointing forwards to represent ‘straight forward tours’, and backward to illustrate the low prices. We also designed a unique set of category and UI icons to facilitate the ease of use. Everything from the web experience to the metrics, was tailored with the support of their digital designers. The brand combines utilitarian simplicity with authentic adventure visuals. Faralong has launched in a range of focus markets and currently offers adventures in a selection of twenty destinations.

The signpost symbol is made out of 3 pointers

The name is a nod to being far away and the social nature of the tours

Distinctive iconography uses stencil forms and bold line weights

Personal travel memories are captured in business cards

Final design guidelines and the brand story are presented in a concise booklet

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