The idea of communication:
We recommended building a very creative, hit and sophisticated narrative based on SIN SKIN brand values, ie professional, creative, bold, fashionable and credible.
"PERFORMANCE ART" is the motto of communication and the denominator that will make the image of the brand more consistent on the Internet.
Visual communication will contain artistic elements and suggest freshness that will surely stimulate our audience to emotions and finally to familiarize with the brand at the point of sale (ROSSMANN).
Campaign goal:
1st step: - Building brand awareness in TG;
- Underlining the interactivity and modernity of the brand in social media;
- Creating a fashionable brand image;
Target:
Women between the ages of 16 and 45, cities above 10K of the population, most often buy cosmetics at the drugstore.
Core Tartget:
Women between the ages of 20 and 30, big cities, most often buy the most expensive cosmetics in the drugstore. An aspiring makeup artist or blogger.
Touchpoints on the Internet:
Facebook, Instagram, YouTube, beauty portals, influencers and internet forums.
Proposed formats of executions and social-media:
Activations;
Cooperation with beauty influencers and makeup-artist;
Publishing content on official brand channels, such as: Cinemagraphy, Boomerang, Posters, Parallax Photo, Gif, Video.
Project Tags
Companies
Dr Irena Eris
- Non Creative Industries