Virgin Media’s brand purpose is centred around re-imaging connectivity to help facilitate connections that really matter. Our advertising is focused on telling stories of human connections and the new ways they are made, thanks to the power of connectivity. Our latest advert celebrates the power of connectivity in bringing new friends together. Skatergirl tells the story of Aamira, a young skater befriended by a skate crew after a day at the park doesn’t go quite as planned. The campaign will run across TV, OVOD, OOH, Social and Digital formats, and will be supported by integrated trading comms, focusing on Virgin Media’s TV & Broadband bundles, as well as Broadband specific products.