The Skin Deep team had outgrown their online space, and sought something more active and alive that reflects the incredible work of their contributors. Good Praxis looked to the print magazine for inspiration, drawing on dynamic art direction, beautiful photography and bold colour palettes derived from imagery. Storytelling remains at the heart, with a reworked site structure based on categories to aid content exploration. The new site is light, fast, and we were also really happy to bring trainee developer Nafisa onboard for her first commercial project.