Skintegrity for The Body Shop

The Body Shop had been overlooked as a go to brand for sustainable, cruelty free beauty products. Their community connection had been lost through failure to identify with their target audience. My mission was to rebuild and unite The Body Shop community with a vision for a unified brand that is kind and honest to your skin. The Manifesto for my campaign is to be pure and honest supporting The Body Shops strong morals, ethics and truthful products with an incentive to do good. @heftiba on Unsplash