A creamy pink microbiome-friendly moisturiser containing yoghurt and probiotics. A return to basics, ‘skinimalism’ and clean, natural ingredients. The idea behind the launch was to align the brand with Sixties hippie vibes - breezy, summery and light in spirit. The pack launched in a Limited Edition sleeve, designed to echo the ‘flower power’ campaign look and feel, featuring daisies that would again appear as a key motif in the activation campaign - a road trip in a decked-out vintage Kombi, around the Cape, over 6 Saturdays in February and March.