As part of a media partnership between Ministry of Sound and Eastern Electrics we shot Skream as he DJed from the back of a specially converted rickshaw. Starting at lunchtime on a weekday in early April we followed the DJ and prodcuer around central London - beginning in SoHo and ending outside the BBC building where he records his weekly Radio 1 Residency show.
Reaching hundreds of people on the day and thousands with the aftermovie the campaign was a huge success and kicked off a long partnership between Ministry of Sound and Eastern Electrics that has now lasted three years.