Skull Candy

Relaunching the Skullcandy brand in Europe, U-Dox was approached to build a Flash lookbook to showcase their new Supreme Sound range – we had other things in mind.

We persuaded Skullcandy that we could produce a much more engaging experience in HMTL5 and came up with the Supreme Sound Journey. Built around a scroll path that incorporated innovative bezier curve rotations, we brought the lookbook to life weaving product info, ambassador content and downloadable goodies into a seamless interactive story.

The website had a high user retention rate and drove repeat visits and shares, as well as converting to ecom clickthroughs. The Supreme Sound Journey was so successful that Skullcandy subsequently commissioned translations for their launches in China and Japan.
• Webby Awards 2013 Nominee
• Awwwards 2012 Site of the Day
• FWA 2012 Public Shortlist