Sky Retail Guide

  • Bella Stefani

I was challenged with creating a retail guide for displaying the latest Sky products and content across specified stores, each guide unique to each of Sky's various types of store. The catch? No product photography was available! So I liaised with the best Photoshop expert in the studio about creation of visualisations of products for which product photography was not available, directing which angles of each product were required dependent upon the positioning of the products with each cabinet.

I stripped back supplied store floor plans to their simplest form and retouched store photography to contain the latest Sky campaign artwork.
And finally, sourcing and introducing images of characters from entertainment which Sky broadcasts in order to enhance engagement with the content.