Slay The Drip

BRIEF: Develop a response that not only raises awareness of the polluting effects of the fashion industry but also drives change. How can you change a culture where fashion is so iconic and aspirational, but still be ethical and sustainable? INSIGHT: “It is up to consumers to educate themselves and direct their spending to sustainable fashion and reshape the industry,” says CONNECT4CLIMATE... but is it that straightforward? SOLUTION: Slay the Drip offers a perfect solution for customers that don’t have the money or time or are not 100% into the cause. The audiences will finally have the option to shop at their favourite shops with full knowledge and transparency, with the challenge to see if they are slaying their Drip or killing the environment.