Sleazenation X ReSpace Brand Re-imagination

Utilizing areas of space design, experiential research and design thinking I wanted to re-imagine the 90s magazine Sleazenation into a space by transforming the ethos and visual aesthetic of the magazine in a space where young people could feel free to create. This space would combat the issue of unused/empty buildings in and around London which about to 20,000 commercial properties in zones 1-3 and would give young creatives an alternative space to go than big institutions. I worked on print, screen and space platforms during this project to develop a 360-degree rebrand for a target audience.