Sleek MakeUP My Face. My Rules. Campaign

Advertising campaign for makeup brand Sleek MakeUP. Working with agency Forsman & Bodenfors. My face. My rules. has been created to not only positively recognise and stand up for everyone’s right to define their individual beauty, but to highlight the negative judgement and stereotypes makeup lovers can face every day. It’s our way of saying it's ok to be obsessed with makeup, to put whatever you want on your face, whenever and however you want. Joining forces with our fans, the individuals featured are some of our very own Sleek MakeUP consumers, and showcases their incredible skills and amazing responses to the judgement they can face in the world, just for having a passion for makeup. We’re making it our mission to help combat the judgement many of our customers face every day, and to support our consumers and their incredible passion for makeup, always.