Sloggi - Granny Got Pants

Sloggi has a reputation for being the world’s most famous Granny Pants. To relaunch their best selling ‘Maxi’, we decided to get truly comfortable and embrace the brand’s infamous reputation. We launched a remake of Sir-Mix-A-Lot’s Baby Got Back, featuring ‘Granny’. The online campaign has amassed over 4.4 Million views on Youtube alone since its September 2019 release, and been featured across multiple platforms and publications. Go Granny!