To promote books online Bookseller Magazine in association with Random House launched a competition to make virals for 3 books. I chose a suitable book, analysed its qualities, distilled them into script and wrote a treatment that was selected in a competitive pitch. I engaged the key film crew, cast actors, negotiated deals with suppliers such as Kodak and Fuji, directed and oversaw the post-production. The finished film was successful in online media in USA and the UK, was selected for the Rushes Soho Film Festival and won an award at the BookVideo Awards.