SmArt start is a project about helping children have the best start to school. The transition from nursery to school can be a stressful time for children. New and unfamiliar experiences and environments can create worry and anxiety. This project is based around helping make this transition easier and worry free through creativity and mind-fullness. The brand uses an app and website which provide daily creative tasks for children to do at home with the help of their parents. The activities provided use a range of art materials and creativity which helps to stop cycles of repetitive thought and worry.