• Robbie Ierubino

#SmartEnergyMeters is a 3.5-minute moving image campaign design that “transforms” any smartphone, tablet, or computer into a smart meter display. The display shows a home’s current energy measurements as well as the total consumption - allowing the owner insight into costs and budget. The information box at the bottom displays the hashtag campaign name, the statistical results of smart meters as products, and their personal & national benefits. The video will only be viewed and posted in social media as advertisements of its included brand, Smart Energy GB (aka the Campaign for a Smarter Britain). The ads will also provide the link to their official website when they are posted to the general public.