Smoke & Salt

  • Tom Lewis

Brand & Identity

Helping two London based chefs, Aaron & Remi, create an identity for their casual/fine-dining concept, Smoke & Salt. With their focus on ancient techniques of smoking, curing and preserving, a logo was created which aimed to represent the smoking process as a cross-section of a smoker, abstractly visualising it’s different compartments. Since launching in 2014 their culinary skills have earned them a residency at The Chapel Bar in London, pop-ups and one-off events across the UK as well as a permanent space at Pop Brixton.