Logo and the visual identity for SNAP, a new fictitious brand
launched by an online sales clothes company.
After a phase of brainstorming, research and mood boards a dynamic identity has been designed from a serie of still-life photos.
Subject of pictures are accumulations and random piles of clothes to suggest a daily and homey feeling, core values of the brand.
The playful visual identity can be customized using different pictures
according to the seasonal collection.