Suncorp Bank approached Buzz Marketing to execute experiential activations within their partner venue and premier sporting and entertainment venue Perth Arena.
The purpose of these activations was to showcase Suncorp Bank’s VIP treatment of their customers. We focused this initiative at chosen music concerts P!nk, Beyonce and Bruce Springsteen. The project, “Snapped at Perth Arena”, was a themed red carpet entrance lined with flashing paparazzi, allowing the general public of the venue to have their photo taken and feel a little special. Guests were offered food and drink discounts and able to access their image online within half an hour of being snapped. From concept through to delivery, my involvement included:
Regular meetings with the client
Event budget management
Material production
Event logisitics
Digital media logisitics
External supplier bookings and management
External staff bookings and management
On hand supervision
Wrap-up reports
The campaign resulted in high discount redemption, positive social media engagement and friendly anecdotal feedback on the ground.