SNOW FAIRY TOUR - The Wagon
Each year, after a period of hibernation, Lush’s most popular Snow Fairy Christmas range emerges.
In 2020 to sprinkle some much needed candy floss cheer, We brought a sweet treat to local high streets and shopping centres with Lush’s first-ever Snow Fairy pop-up!
This was part of a series of activations for Snow fairy celebrations.
For this project, I worked on concept planning and ideation, as well as sourcing the vehicle and directing the design. I Worked with a brilliant team of people to get the wagon on the road!
It visited 7 locations within the UK