This up and coming snow and music festival is on the verge of becoming one of Europe's largest alpine events. As Creative Director I developed the 2016 festival to ensure coherent brand representation across web, mobile, print, social media, events and on site. By combining my experience in events management, marketing and branding I rebranded existing content and introduced marketing initiatives across all channels to drive sales and equate the festival with its biggest competitors.
Addition responsibilities included artist bookings and advancing, brand management, launch event management, event planning, art creation and direction, design of all promotional materials and app, marketing management, content creation, media management and on site stage and decor design.