Coca-Cola, a Presenting Partner of the Sochi 2014 Olympic Torch Relay, was once again supported by HEART Productions and US agency Ignition to deliver Coca-Cola's Sochi 2014 Olympic Pavilion. Building on the successful agency partnership formed during London 2012, HEART has continued to support Ignition’s work by providing design, fabrication and production management services to Coca-Cola, for these unique and challenging global projects.
Kicking off Coca-Cola’s initiative to promote healthy lifestyles in Russia, using the 2014 Sochi Olympic Winter Games as the launch, The Coca-Cola Active Healthy Living Showcase welcomed visitors for the duration of the Games, following 8 weeks of construction that began on the Olympic Park in Sochi in early December.
The showcase consisted of two specially designed domes. One housing the Sochi 2014 Olympic Torch and chronicles the history of the Coca-Cola system, along with beverage ingredient facts, the history of Coca-Cola in Russia and the intersection of history and sports. The second is an interactive exhibit encouraging visitors to become active at home, in the street and at sport facilities nationwide. The showcase also opened its doors for a second time, for the Paralympic Games.