Social is a bar and eatery the heart of Peckham’s creative community. The task was to communicate the offering to its audience and create a simple identity that the in-house team could use for various print and digital materials, as well as on-site signage and place making. The design was made in collaboration between myself and the bar managers. Utilizing my illustration skills, a suite of imagery was created to express the character and tone the managers aimed to cultivate. The project was delivered in creating a set of brand guidelines that locked in the visual style and direction.