Social Brand Intervention: SB Arts

In this brief for University we were asked to create a brand that strives to better a particular target audience and produce 3 outcomes of branding. My brand was called 'Southbank Arts (SB Arts)' a social media network that is aimed toward street artists and works as a platform for artists to gain exposure and credibility for their work, the site also offers the opportunity for artists to sell prints of their art for money. My three outcomes became a poster that advertised the network and encouraged artists to get involved, a spray paint can that would be sold on the website with the SB Arts branding, and a concept for the website itself.