SOCIAL by Spotify

What if Spotify became a social network for the lovers of music where photos and videos are not shared, but songs and playlists are? To do this is necessary to grow its streaming services and features. I used Lean methodology to forgo a lot of documentation and get quick and valid results as it is based on data and analysis. This methodology is focused on the user and runs through iterations. I prepared a landing page as the MVP, giving the platform a new look and feel. In order to validate the results, I set some objectives and KPIs to achieve in one week, that would be great indicators for future iterations. I linked Google Analytics and Hotjar to the landing page and used MailChimp to collect leads and keep in touch with users sending them a welcome email. The goal is to make Spotify a platform where the participation of the users is important and become a priority. Let’s make Spotify great again.