The aim of the project was to establish 'Londoner' as a sub-culture and to accept everyone living/ working in London as a' Londoner' and to celebrate the differences of varied cultures.
Social media was used as the medium to to achive the results. The conversations will be sparked on social media and it will play the pivotal role in bringing social change.
Following chart shows the user journey of how the user will come in contact with the Social movement.
The following Image shows the working of the unit that will be placed in different parts of the city in order to reach out to Londoners.
The unit uses 'Mirror Technique' . The technique is used for the purpose of boosting confidence where a person stands in front of the mirror and repeats powerful affirmations.
Following chart shows how the conversations on social media will bring about the social change and a change in attitude of the people who don't feel the sense of belonging while living in the city.
Poster Designs