Social Media campaign Content Strategy - Hashtag unified image & quote campaign across the platforms
The #CelebrateBrandNewDay was inspiring quote mixed with inspiring arts image campaign I run on Instagram for 3 months. This was a very good idea in terms of consistency, as every day was separated with this one post, which people knew would come out every morning and were commenting that they are looking forward to the next day's post. I did all the quote and image research as well as created the images in Photoshop. In terms of creative approach - the idea was to match the quote with the image so that one explains and adds value to the other.