Social Media Marketing Tools

  • Phoebe Shannon-Fagan
In the age of the start up agency there is no better companion than social media management tools. These tools, such as *****, hold many benefits as they keep your presence alive with the ability to schedule your social media releases and analyse them in one easy-to-use space.
The variety of features, such as social listening and report builders, let you learn your audience in all stages of business and understand your agency better. Your knowledge of customers, down to the individual, will be kept in one secure space where you can use the information to create a specific experience as your brand grows and evolves. You can monitor your growth carefully and shape your agency to the user, directing your posts to specific demographics for long term and short term marketing goals.
You can build in-office communication through collaboration, as the platform becomes a space for multiple users to interact, assign and share work. This online base keeps others aware of the direction you are taking and gives you a chance to proof read and approve other users work before it reaches the general public.
The use of social media management only makes your experience more efficient, as it is available across platforms, from your computer to phone. Enhancing your social media and audience engagement, does in turn enhance your agency. These tools can help give agencies the data they need to push their business to the next level.