Social Media Strategy
38 Degrees is the angle at which a pile of snow becomes an avalanche. It is also the largest political campaigning platform in the UK. They approached me looking for a social media overhaul and advice on how to take their digital communications further.
38 Degrees is a large NGO with a strong social media following including over 300k likes on Facebook and 72k followers on Twitter. Their website and blog are visited by thousands of people each day and they generate a healthy amount of interactions on their social posts.
38 Degrees got in touch because they had reached a standstill. They needed a social media audit and a new strategy for their digital communications to reach new audiences, grow and create even more interest in their work.
This is a common problem for bigger organisations. Their in-house team might have become brilliant at what they do but has reached a plateau. The marketing team needed a fresh perspective to help them figure out next steps and a path forward.
How did I do it?
Research
I took a deep dive into everything that this NGO had published in the last year. I looked at engagement, analytics, audience behavior, and stats. I compiled that information into easy-to-understand graphics until clear trends started to emerge.
Social Media
I outlined the key things each social media channel can improve including specific goals, deliverables, timelines, and a step-by-step methodology on how to achieve these. I included propositions for new channels that would help tap into new audience markets the organisation hadn’t reached yet.
Content
To support their social media strategy I looked at how 38 Degrees uses its content. I outlined which content was proving popular, how it could be pushed on social media to inspire more growth, and what similar pieces their team could produce to continue that growth.
Project Tags
Companies
38 Degrees
- Social Enterprise