We partnered with She&Bea Studios to create a Social Media strategy proposal for a new entrant into the Caribbean catering market - Eat Carib. Eat Carib approached us wanting to "generate leads" for their services straight away. However, due to our understanding of the market, the nature of the client's business and the Social Media landscape, we understood this could only be successfully achieved over a period of time - which presented a challenge- we needed to execute the brief in a way that met the needs of the client, whilst also maintaining our credibility. We created a proposal that used Paid Social and Search to achieve the short-term goal of "Generating leads" whilst organically building Eat Carib's digital profile to drive long-term demand. This strategy cleverly fulfilled the client's request and also set Eat Carib up for success in the long run.