Social media video work for Jubilee Archive

  • Ellis Brown

I worked on a number of social media videos for Jubilee Archive, run by Luca Wowcyzna, which highlighted various garments from the archive, available for hire. Looks included items from Rick Owens, Comme des Garcons, Walter Van Beirendonck, KTZ, Undercover, Number (N)ine, Yasuyuki Ishii & more.

Within the month of the content being rolled out (9th Nov - 28th Nov) we saw a direct 4% increase in follower count (350 follwers).
The content was posted on both Instagram and TikTok, with the former garnering over 118k views and the latter racking up 31K views.
The total view time on the content racked up over 6 days of watch time, with 78% of impressions being from non-followers via recommendations.
\",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/DC_2Jo4tzxF/\"},\"properties\":\"~project~project~attributes~blocks~1~attributes~xMedia~attributes\",\"title\":\"BlackPepper on Instagram: \\\"Brain Rot: Social media video work for @jubileearchive highlighting the incredible array of garments at the disposal of @lucawowczyna (with our added touch of piperine of course) View the full project details on our website (link in bio) Editing by @madame3swords Music in clip by @voremipsum\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/225942\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/225942/relationships/x-media\",\"related\":\"v1/embed-blocks/225942/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/DC_2Jo4tzxF/\"}},\"xMedia\":\"~project~project~attributes~blocks~1~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~1~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"225939\",\"attributes\":{\"url\":\"https://www.instagram.com/p/DCJy9fLPGWe/\",\"size\":1,\"createdAt\":1733092858,\"updatedAt\":1733092858,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/DCJy9fLPGWe/\",\"attributes\":{\"url\":\"https://www.instagram.com/p/DCJy9fLPGWe\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"JUBILEE on Instagram: \\\"am i the MVP? Jeremy Scott x Adidas Chainmail vest available at Jubilee Archive. Paired with Phenomenon shorts, Comme Des Garcons leggings, and Rick Owens Geobaskets. Edit by @blackpepper.digital\\\"\",\"author\":\"jubileearchive\",\"provider_name\":\"Instagram\",\"description\":\"220 likes, 3 comments - jubileearchive on November 9, 2024: \\\"am i the MVP? Jeremy Scott x Adidas Chainmail vest available at Jubilee Archive. Paired with Phenomenon shorts, Comme Des Garcons leggings, and Rick Owens Geobaskets. Edit by @blackpepper.digital\\\".\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.29350-15/466002208_407238369122835_7364798177797178912_n.jpg?stp=dst-jpg_e15_p640x640_tt6&_nc_ht=scontent.cdninstagram.com&_nc_cat=103&_nc_ohc=skD2xn3pikcQ7kNvgGdUmHN&_nc_gid=2e7d869a4d9a469d8aef7973f23563a5&edm=AMO9-JQAAAAA&ccb=7-5&oh=00_AYDGpUJC0Uqzvh6TNITi6SibOt9sWjVC0AQCR6pjdp3bfw&oe=6752C0FF&_nc_sid=cc8940\",\"thumbnail_width\":640,\"thumbnail_height\":1138,\"html\":\"
\",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/DCJy9fLPGWe/\"},\"properties\":\"~project~project~attributes~blocks~2~attributes~xMedia~attributes\",\"title\":\"JUBILEE on Instagram: \\\"am i the MVP? Jeremy Scott x Adidas Chainmail vest available at Jubilee Archive. Paired with Phenomenon shorts, Comme Des Garcons leggings, and Rick Owens Geobaskets. Edit by @blackpepper.digital\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/225939\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/225939/relationships/x-media\",\"related\":\"v1/embed-blocks/225939/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/DCJy9fLPGWe/\"}},\"xMedia\":\"~project~project~attributes~blocks~2~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~2~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"text-blocks\",\"id\":\"4862192\",\"attributes\":{\"text\":\"Within the month of the content being rolled out (9th Nov - 28th Nov) we saw a direct 4% increase in follower count (350 follwers).\",\"reactDraftJson\":\"{\\\"blocks\\\":[{\\\"key\\\":\\\"4fod5\\\",\\\"text\\\":\\\"Within the month of the content being rolled out (9th Nov - 28th Nov) we saw a direct 4% increase in follower count (350 follwers).\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}}],\\\"entityMap\\\":{}}\",\"multiColumn\":false,\"createdAt\":1733096206,\"updatedAt\":1733096206,\"deletedAt\":null,\"html\":null},\"links\":{\"self\":\"v1/text-blocks/4862192\"},\"properties\":\"~project~project~attributes~blocks~3~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"225940\",\"attributes\":{\"url\":\"https://www.instagram.com/p/DCmM19ygjcq/\",\"size\":1,\"createdAt\":1733092936,\"updatedAt\":1733092936,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/DCmM19ygjcq/\",\"attributes\":{\"url\":\"https://www.instagram.com/p/DCmM19ygjcq\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"JUBILEE on Instagram: \\\"biggest flexer the seas have ever seen … KTZ full napoleon outfit, jacket, sleeveless shirt, leggings and feather hat. Available at Jubilee Video by @blackpepper.digital\\\"\",\"author\":\"jubileearchive\",\"provider_name\":\"Instagram\",\"description\":\"165 likes, 0 comments - jubileearchive on November 20, 2024: \\\"biggest flexer the seas have ever seen … KTZ full napoleon outfit, jacket, sleeveless shirt, leggings and feather hat. Available at Jubilee Video by @blackpepper.digital\\\".\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/467635050_18004117736673892_2163658603328153541_n.jpg?stp=dst-jpg_e15_p640x640_tt6&_nc_ht=scontent.cdninstagram.com&_nc_cat=104&_nc_ohc=voQiZt9TtGUQ7kNvgGWIWMz&_nc_gid=1965f7203d6649ca9fe15200b12576e5&edm=AMO9-JQAAAAA&ccb=7-5&oh=00_AYBCLcJ_sFycNEs9hs08_BqTBXX_1fyMWtpHwBOVDZXxig&oe=6752A7AA&_nc_sid=cc8940\",\"thumbnail_width\":640,\"thumbnail_height\":1138,\"html\":\"
\",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/DCmM19ygjcq/\"},\"properties\":\"~project~project~attributes~blocks~4~attributes~xMedia~attributes\",\"title\":\"JUBILEE on Instagram: \\\"biggest flexer the seas have ever seen … KTZ full napoleon outfit, jacket, sleeveless shirt, leggings and feather hat. Available at Jubilee Video by @blackpepper.digital\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/225940\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/225940/relationships/x-media\",\"related\":\"v1/embed-blocks/225940/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/DCmM19ygjcq/\"}},\"xMedia\":\"~project~project~attributes~blocks~4~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~4~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"text-blocks\",\"id\":\"4862191\",\"attributes\":{\"text\":\"The content was posted on both Instagram and TikTok, with the former garnering over 118k views and the latter racking up 31K views.\",\"reactDraftJson\":\"{\\\"blocks\\\":[{\\\"key\\\":\\\"9sf7u\\\",\\\"text\\\":\\\"The content was posted on both Instagram and TikTok, with the former garnering over 118k views and the latter racking up 31K views.\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}}],\\\"entityMap\\\":{}}\",\"multiColumn\":false,\"createdAt\":1733096206,\"updatedAt\":1733096206,\"deletedAt\":null,\"html\":null},\"links\":{\"self\":\"v1/text-blocks/4862191\"},\"properties\":\"~project~project~attributes~blocks~5~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"225941\",\"attributes\":{\"url\":\"https://www.instagram.com/p/DChDptDATOQ/\",\"size\":1,\"createdAt\":1733092953,\"updatedAt\":1733092953,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/DChDptDATOQ/\",\"attributes\":{\"url\":\"https://www.instagram.com/p/DChDptDATOQ\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"JUBILEE on Instagram: \\\"Yasuyuki Ishii dream jacket.. video by @blackpepper.digital\\\"\",\"author\":\"jubileearchive\",\"provider_name\":\"Instagram\",\"description\":\"4,646 likes, 32 comments - jubileearchive on November 18, 2024: \\\"Yasuyuki Ishii dream jacket.. video by @blackpepper.digital\\\".\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/467450043_18003882626673892_8287456567517777175_n.jpg?stp=dst-jpg_e15_p640x640&_nc_ht=scontent.cdninstagram.com&_nc_cat=104&_nc_ohc=bk-hKmwrvmcQ7kNvgHEQx7U&_nc_gid=6973d190df8148b3b4a2135a51c5d380&edm=AMO9-JQAAAAA&ccb=7-5&oh=00_AYB0C_XKG62wuFB5BX1z8ZmfMLrWFD4u0ahh9lGVZf5jSQ&oe=6752CD5D&_nc_sid=cc8940\",\"thumbnail_width\":640,\"thumbnail_height\":1138,\"html\":\"
\",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/DChDptDATOQ/\"},\"properties\":\"~project~project~attributes~blocks~6~attributes~xMedia~attributes\",\"title\":\"JUBILEE on Instagram: \\\"Yasuyuki Ishii dream jacket.. video by @blackpepper.digital\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/225941\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/225941/relationships/x-media\",\"related\":\"v1/embed-blocks/225941/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/DChDptDATOQ/\"}},\"xMedia\":\"~project~project~attributes~blocks~6~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~6~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"text-blocks\",\"id\":\"4862190\",\"attributes\":{\"text\":\"The total view time on the content racked up over 6 days of watch time, with 78% of impressions being from non-followers via recommendations.\",\"reactDraftJson\":\"{\\\"blocks\\\":[{\\\"key\\\":\\\"3upvg\\\",\\\"text\\\":\\\"The total view time on the content racked up over 6 days of watch time, with 78% of impressions being from non-followers via recommendations.\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}}],\\\"entityMap\\\":{}}\",\"multiColumn\":false,\"createdAt\":1733096206,\"updatedAt\":1733096206,\"deletedAt\":null,\"html\":null},\"links\":{\"self\":\"v1/text-blocks/4862190\"},\"properties\":\"~project~project~attributes~blocks~7~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/1174549\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/invites\",\"related\":\"v1/projects/1174549/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/owner-page\",\"related\":\"v1/projects/1174549/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/owner-user\",\"related\":\"v1/projects/1174549/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"1159445\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/owner-roles\",\"related\":\"v1/projects/1174549/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/page-collaborators\",\"related\":\"v1/projects/1174549/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"394885\"},{\"type\":\"pages\",\"id\":\"510334\"},{\"type\":\"pages\",\"id\":\"762067\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/user-collaborators-summary\",\"related\":\"v1/projects/1174549/user-collaborators-summary\"},\"data\":[]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/side-hustle-skill\",\"related\":\"v1/projects/1174549/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/1174549/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/x-likes\",\"related\":\"v1/projects/1174549/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/1174549/relationships/x-in-lists\",\"related\":\"v1/projects/1174549/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"Social media video work for Jubilee Archive\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"enableJobsForYouFallback\":null,\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";