Social Series, Illustrated doubleganger
Inspired by a challenge on social media, I curated a illustrated series for my social media channels, with a primary focus on Instagram and Tiktok. The intent was to share monthly updates on my social channels with an accompanying journal format caption, to build audience engagement using para-social methods, by having regular update posts for the users to follow. This series is able to be created in bulk and scheduled, to ensure a regular posting schedule. [see examples of visuals below]
TIKTOK
On tiktok i split the image into two slides, this was to create curiosity in the user to see the art rendering and give them immediate payoff for interacting. This led to an increase in likes on the video, as they had already interacted with the content befour gaining the image. This method utalises a positive reinforcement method to encourage positive post engagement.
