Sol
Shine from the inside out with your daily vitamin D drops. This branding based project aims to shine focus on the importance of vitamin D for mental health; aspiring for vitamin D to be seen as a lifestyle product. With the objective to empower women (between the ages of 24-30) to live healthier, happier, lives and to uplift their mind, body and soul. Ensuring women feel great about themselves all year round: mentally and physically, by glowing from the inside out.
I tried to show this through a simplistic outer packaging keeping the appearance of general supplement packaging, with the inside being explosive to highlight the message that Vitamin D will help you to glow from the inside out
Below shows the brand extended to Sol's website.
Below shows promotional elements on Sol's instagram page and other advertisement material.