• Umar Farooq
Story: Sole Appeal is a non-profit social enterprise. Our aim is to collect and distribute trainers to whose urgently in need. This is done by collaborating with existing charities, all contributions go straight to the stated cause.
Why?: Infusion between my love of Sneakers and Making a difference.
Sole Appeal

My Role: Founder/Brand Design/Social Strategy

Current Colloboration: Aid Convey (Walthamstow, London)
Raised £2157
Distributed 170 pairs of sneakers to Syria

This was my first independent project during univeristy, it was also my first time using Adobe creative suites and the art of Typography.
Below is my intial direction (thought process) behind the Brand 'SOLE APPEAL'. It showcases my creative potential and the eventual logo design I went for.