Something For The Weekend?

Murdock London's spring '16 campaign hung on the infamous euphemism proposed by British barbers of old. Essentially asking their customers if they needed a condom for their Saturday shenanigans. This was a fun, humorous way to promote a brand anchored by it's in-store barbering services that plays on the grand heritage of British male grooming. Designer Lucy Verrechia and I created a set of online assets, in-store posters and window displays in a Dada-esque collage style that fitted the playful and visually high impact brief.