Son of Zeus | www.sonofzeus.co.uk
Founder and Creative Director, 2016 to present
I created a British-made Luxury Streetwear label called Son of Zeus
I designed the collection with a mythology inspired story behind each piece
I sourced one of the latest high-end fabric and knitting mills to develop the garments
My marketing strategy was to gain celebrity endorsements, I achieved this through non-paid collaborations with Jonathan Cheban (Kardashians) Naughty Boy, Mistajam, Adam Peaty MBE, Shawn Mendes and more
It has been featured in the Daily Mail and various fashion sites