As wireless speakers move from computer peripherals to home accessories, Sonos needed a new design language for their product range, also addressing voice, 360 sound and portability. Each product was refined into a simpler monolithic form that reflects the elemental nature of sound. The soft ‘squircle’ form that characterises the current Sonos product language identity is derived by blending together a circle and a square. Using the same two building blocks as a starting point a bolder, more graphical language was created. The first product launched with the new language is the Sonos AMP