Re-define the online shopping process by seamlessly merging the existing browsing experience with the eCommerce
requirements, and social media, to create a truly integrated Sony Ericsson experience. In order to allow for the many levels of
implementation worldwide we developed a scalable, modular shopping solution which is integrated into the dotCom. This is an
ongoing project which utilises multi-variate testing to constantly design, build, test, re-design, re-build and test.
Working alongside a Creative Director, two IA’s and two supporting designers, I was responsible for, or heavily involved, in;
Strategy, concept, IA/UX, social, design, inter-agency communication, client presentation, and development overview.